Not just discounts and good prices – about why it’s worth establishing cooperation with a clothing wholesaler.
Firstly: usability and automation
We will start with a feature that is not very obvious, but nowadays indispensable. It is hard to imagine that a modern clothing wholesaler would not provide access to an intuitive B2B sales platform.
Every shop owner – especially in the online sales model – knows how precious time is. The speed of product selection, access to new products, purchase time, lead time and delivery – a ‘stumble’ at any of these stages can directly complicate the customer experience. The easier it is to access the wholesale range and the faster and clearer the buying process – the better customer experience.
This obvious point is not possible without proper automation of the purchasing process. To be honest: as a shop owner, you should not have any problems with online purchase of clothes from a selected wholesaler. Registration should be free and simplified, while being 100% secure.
File integrations for shop platforms
With the growing popularity of Saas-type shop platforms, it’s worth choosing a wholesaler that provides file integrations. This will make it much easier for you to develop your shop. Remember that you also need high-quality product images!
Secondly: high frequency of updating the offer
A modern clothing wholesaler must always be “up to date”. With the fierce competition on the clothing market, you cannot afford any kind of stagnation. Let’s assume that you sell clothes of a particular Polish brand and your customers are used to updating their collections regularly. If there is a fashion new arrival and you are late with the presentation of a new product – the user will find it immediately in another shop. Herein lies the key role of a wholesaler who is able to introduce collection updates 24 hours a day.
Thirdly: certified quality
The times of hyper-popularity of cheap clothes from Asian countries are definitely behind us. The brands supplying popular chain stores have a growing competition, which instead of price begins to consistently rely on quality. Such a change is the result of several factors, the most important of which include a change in consumer awareness. Fashion fans, instead of a “quantity” buying philosophy, are increasingly opting for brands certified as “eco”, “organic” (refers to the origin of fibres) and “fair trade” (i.e. ethical production principles that do not negatively affect the environment).
Doing business with a clothing wholesaler that cooperates with brands that focus on the highest quality textiles, can be a great idea.
Fourthly: access to clothing of non-standard sizes
You should not worry about searching for hard-to-find sizes on your own – a professional wholesaler should provide you with comprehensive service in this respect. Remember that plus-size clothing is not an accessory these days, but a base of standard collections – make sure your customers have easy access to them.
Fifthly: discounts
Finally, the argument that ultimately prevails when you consider buying wholesale clothing. Being able to receive regular discounts from your supplier is obviously a big advantage. It’s worth choosing to work with a wholesaler that offers different types of discounts including a ‘loyalty’ model. Check regularly what and how much you can gain from supplies from the chosen wholesaler. Remember that quality and speed of service are also important.