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How to find a good wholesale clothing supplier?

Do you run a stationary or online clothing shop? The success of your business may depend on your choice of clothing wholesaler. What criteria should you use while looking for a partner that will deliver on time and provide good prices?

Choosing a clothing wholesaler is one of the most difficult issues that every clothing shop owner has to solve. The problem seems especially difficult for those who are just planning to open a new business.

In the clothing market – which is changing very dynamically – it is no longer easy to compete on price alone. The group of consumers interested in the lowest possible cost of clothes is shrinking in favour of customers aware of the quality of materials, production standards or originality of the cut. The enormous competitiveness of the market requires constant observation of fashion trends – from eco style to slow fashion.

Customer loyalty is gained not so much by the price as by the timeliness of the offer. Variety of assortment is the first pillar of your shop, the second is flawless customer service, including availability of goods. Looking from this perspective, it is easier to answer the question “how to find a good clothing wholesaler”?

The wider the choice, the better

“A wide assortment” is the phrase with which most wholesalers advertise. The authentic diversity of the offer always comes out in practice. A good wholesaler is not just a few key categories of clothing, but an extensive “virtual wardrobe”. If we talk about clothes for women – the offer should include clothes for every occasion, at least in a dozen fashion styles (classic, retro, vintage, glamour, chic, plus size). The assortment of a good clothing wholesaler should make it possible to complete a full outfit for 4 seasons, in every size and for every occasion.

Full size chart

Another determinant of a well-stocked wholesaler is access to a full range of sizes. Omitting ‘plus size’ clothing from a clothing or lingerie shop is a simple way to discourage customers. When selecting your range – especially those from countries outside the EU – it’s worth paying attention to clear, standardised size labelling.

Regular stock updates

Your clothing shop’s popularity can be determined by a steady flow of new products. Swapping collections every season is not enough if you want to compete in a heavily saturated market. In addition to the regular, “classic” collections of clothes, it is worth betting on fashion news – especially in the series of youth, underwear, sports and streetwear clothes. The more frequent the series updates, the greater the chance of branding the shop as a ‘fashion trendsetter’. It’s worth choosing a wholesaler that understands the dynamics of the clothing market and ensures that product updates are as frequent as possible.

The unquestionable quality of the assortment

Fashion fans want to know where a product comes from, what its composition is and how the garment was made. The use of natural fibres or materials from recycled textiles, precisely described composition, description of production standards – these are the features of high-quality clothing that customers will ask for more and more often. It is therefore worth checking whether the wholesaler with whom we cooperate is open to the latest fashion trends.

The role of location

Choosing a clothing wholesaler located in Europe – and working with European brands – can be a huge advantage for your shop. 2020 has shown the huge impact a well-secured logistics chain can have on a business (not just a clothing business). Many Polish shop owners have seen how much easier it is to ensure an up-to-date supply of clothes by working with Polish wholesalers or those located within the EU.

Transparency of cooperation principles

Clear, precisely defined rules of cooperation – purchasing, payments, frequency of deliveries, etc. – are other key issues while selecting a wholesaler.

When comparing available offers, you should pay attention to solutions beneficial for small shop owners, such as:

no obligatory minimum order amount or minimum quantity of ordered products,
access to discounts – regular discounts for wholesale purchase,
access to advertising materials of clothing manufacturers e.g. high-quality product photos,
fast, safe delivery.

Technical facilities

Modern clothing wholesalers nowadays focus on the fastest and easiest access to the product catalogue. Ideally, the platform should be fully intuitive and available in at least several languages. From the perspective of a shop owner, important advantages of such a platform will include:

free, maximally simplified registration,
possibility to establish cooperation without the need to sign a contract,
simple customer account handling,
access to several language versions,
access to various forms of payment,
free files with assortment in the most commonly used formats (XML, CSV),
for online shops: access to integration files for popular shop platforms,
24-hour access to technical support.

by Hurtownia Odzieży Matterhorn1 February 2021no comment

Plus Size Fashion – beautiful lingerie in large sizes

The ideal XXL underwear combines a high level of comfort, aesthetics and adaptation to the natural shape of the silhouette. Which underwear manufacturers have an interesting plus size collection in their offer?

Customers appreciate clothing brands which take every type of female figure into account. In case of underwear with dimensions other than “standard”, both comfort of wearing and aesthetics are important. Comfortable plus size underwear does not necessarily have to have slimming properties. High-quality materials that allow the skin to breathe and fit the figure well are a must.

Good, comfortable women’s underwear in size XXL – how to recognise it?

Underwear for plus size women should be aesthetic, comfortable to wear, suited to the occasion and type of clothing. There should be different requirements for both sports underwear and a soft bra worn under a tight dress.
High comfort of wearing is determined by well-thought-out cut and choice of materials. XXL underwear is usually made of a combination of cotton or synthetic fibres and elastic materials such as Lycra or elastane.
Another important issue is the correct indication of underwear size. A standard size chart does not always work. The ideal supplement to the product description is advice on the correct measurement of body measurements – cups, bust circumference, hip circumference.

Original collections of XXL lingerie are usually very diverse in terms of cuts – just as customers’ preferences are different. Some women look for soft sets, i.e. soft bras without underwire. An alternative are padded plus size bras, which emphasise the figure and make it visually slimmer. A complete collection of lingerie should not lack well-fitting bodysuits, elegant dressing gowns and sensual nightdresses.

Gorsenia’s lingerie – plus size lace classics

The brand with over 50 years of tradition has a wide offer of underwear in various sizes. Apart from standard TOP and BASIC series, an interesting BIG collection has been prepared – designed for plus size figures and cup sizes from D to M.

The collection includes XXL underwear sets in warm pastel colours and standard colours – white, black, “nude” shades. What draws attention is the well-fitting underwear cut. Most bras from the new Gorsenia collection have underwires, and are made of elastic materials which ensure maximum comfort of wearing.

The latest collection is worth recommending to women looking for elegant everyday lingerie. Gorsenia plus size bras include both elegant underwired models and soft bras. Wide choice of underwear in white, beige and black shades allows to complete a set for everyday activities. It is worth paying attention to aesthetic XXL lace bras with fanciful decorations made of tulle and mesh.

Gorsenia’s lingerie collection includes:

plus size padded bras, soft bras, push-up bras, balconette bras, deep neck bras and semi-padded bras,
classic panties, brazilian panties,
lace bodysuits.

Gaia – a variety of pastel colours

Gaia’s plus size lingerie delights with its variety of colours. The collection attracts attention with models of colourful, lace underwear with charming accessories – all in a traditional, aesthetic style. Wide selection of bras, panties and sets for women who are guided mainly by colours while choosing lingerie. In Gaia designs there are both warm, pastel colours and classic ones, that are sets in sensual shades of red, pink and black.

Gaia’s autumn-winter 2020/2021 collection is inspired by nature. The designers took care of the aesthetic use of lace with floral and botanical motifs. Attention is drawn to small, charming decorations – embroidered elements, bows, interesting combinations of materials.

Plus size lace lingerie sets look beautiful and sensual. Fancy combinations of lace and soft fabrics were also used in designs of fashionable panties. Most of the models are fitted panties with elastic cut – perfect under a dress or tight fitting trousers.

The collection is completed with lacy bras for breastfeeding women – beautiful, comfortable models in a wide range of sizes.

XXL Gaia’s lingerie collection includes, among others:

XXL padded bras, sof bras, semi-soft bras and push-up bras,
panties, brazilian panties,
french knickers.

Donna – sensual plus size nightdresses

Donna is a clothing brand, located in Kraków, which has in its latest lingerie collection beautiful XXL nightdresses. The Size Plus line is a women’s clothing collection with a sensual, delicate cut. Models adapted for plus size women are made of soft, elastic fabrics that gracefully emphasize the female silhouette.

A distinctive feature of the nightdresses is the fitted, decorative neckline, usually made of delicate lace. The lower part of the nightdress slightly tightens, but does not press the silhouette. The standard model resembles a beautiful summer dress with a decorative neckline and comfortable shoulder straps.

Donna plus size nightdresses are also distinguished by interesting colours. The collection includes both pastel-coloured nightdresses, as well as those in intensive colours – red, dark pink and purple. The plus size nightdress with elements of black lace looks particularly beautiful. Fans of lingerie optimised for comfort may choose nightdresses without underwire, with soft cups.

by Hurtownia Odzieży Matterhorn15 January 2021no comment

Elegant women’s clothing Figl, Nife, Sensis – fashion trends for autumn 2020. What will we see in the latest collections?

Pencil office dresses, close-fitting women’s coats and warm pyjamas for the first, autumn chill. Here is a brief overview of the most interesting propositions from the new collections of Polish brands.

Nife’s women’s clothing – soft office in subtle style

Polish brand Nife opens the autumn season with a very interesting collection of soft office clothes. This collection will be appreciated by women looking for fashionable inspirations for office, business and casual style. The attention is especially drawn to three types of clothes – with a dominant pepitka pattern, a floral oriental motif and an elegant Burberry style check. The uniform style outfit may include the following elements: a close-fitting, midi, day dress, an elegant women’s blouse with puffed sleeves and a fashionable bomber jacket.

Unusual elements of the outfit are sports women’s trousers with an elegant pattern – an interesting version breaking the official and casual style, combining a loose cut and original, colourful design. They are an unusual and at the same time aesthetic substitute for traditional sports trousers or leggings.

Nife also offers very interesting models of long, autumn checked ladies’ coats. The proposed models of coats are close-fitting and double-breasted. Aesthetic, checked pattern fits the fashion trends for the upcoming autumn/winter season. The collection is complemented by autumn “essentials”, i.e. warm women’s jumpers with a classic cut and long oversize cardigans.

Figl – autumn colour palette and classic cut

Equally intriguing is the Figl’s latest autumn collection of women’s clothing. In contrast to the Nife’s collection, Figl focuses on plain colours that emphasise the distinctive, elegant cut. Instead of colourful patterns, the brand focuses on straight, geometric lines, which beautifully emphasise the female body.

The colours of the collection are based on several basic colours, including bottle green, fuchsia, black and beige. The clothes are elegant and close-fitting, the cut and details are almost minimalistic – but the whole looks like a set with great styling potential.

The new Figl collection includes both fashionable office style ladies’ sets and beautiful casual dresses. Midi dresses in bottle green, fuchsia, black and beige are definitely worth noting. A fashionable alternative is a striking cut of a women’s suit with tapered legs. In addition to universal models of pencil dresses, you will find, among others, comfortable shirt dresses with a belt. Among the beautiful dress models, the long, airy maxi evening dress with open shoulders stands out. The collection is complemented by elegant, autumn ladies’ coats 7/8 long, tied at the waist. .

Sensis – ladies’ pyjamas in a warm, pastel colour

The new Sensis pyjamas collection combines the charming, girly cut of classic pyjamas with a sports, comfortable style. A large, diversified collection of two-piece pyjama sets, short and long pyjama trousers, loose shirts and feminine matching bathrobes. The leading colour palette includes warm pastels – powder pink, lilac, mocha, ashen, light grey and contrasting black.

Most of the pyjamas are decorated with charming colour prints. Patterns bring to mind the colours and cut of girls’ chic style clothes. Classic women’s pyjamas from Sensis from the new collection are sets designed for sleeping and wearing comfort.

Among various models of women’s pyjamas we can find:

sets of pastel pyjamas with long sleeves and long legs – a perfect model for cold autumn nights,
comfortable sets of women’s pyjamas with shorts,
matching, sports ladies’ pyjamas – the set includes a top on shoulder straps and ladies’ boxers,
cozy, ¾-length cotton women’s bathrobes,
fashionable, cotton nightdresses.

Most of the clothes from the new collection are made of 100% cotton. Sensis pyjamas are soft, very pleasant to the touch, warm and yet airy. A collection with a variety of pyjamas and nightdresses, which will satisfy the needs of customers who prefer aesthetic, girly and very comfortable clothes.

by Hurtownia Odzieży Matterhorn18 November 2020no comment

Seasonal new arrivals in Matterhorn. Review of the most interesting autumn-winter 2020 collections in Polish brands’ offer

The shops are already dominated by new autumn collections – office outfits and fashionable clothes for the transitional season. An initial review of the assortment of Polish brands allows us to indicate a few interesting trends. What to look for and what brands are worth paying attention to?

Autumn 2020 – trends women’s fashion:

A return to the classic “autumn” colours. The elegant “office” sets show the dominance of colours such as navy blue, mustard, bottle green and beige. Plum colour is definitely coming back in favour – we will see it on fashionable, close-fitting jackets, warm cardigans and pencil skirts.

Long, loose oversize cardigans are the key elements of Polish brands’ autumn collections. The designers definitely focus on comfort of wearing, classic cut and soft fabrics with the addition of wool. An interesting alternative to loose models are short, girlish “bomber” style jumpers.
Girlish airy dresses are another element which appears in most autumn collections. There is a trend towards combining classic cuts with modern details. Oversized dresses tied at the waist, long sleeves or kimonos cut dominate. In the coming season, knitted tunics and sporty, loose-fitting dresses in midi and maxi lengths are coming back.
In sets for the new season, we will also see colourful tracksuit fabrics – used in close-fitting dresses or loose-fitting tunics and sweatshirts. Comfort is emphasised by a modern but feminine cut. Instead of colourful patterns, the designers focus on uniform colours – from warm pastels to gray, navy blue, dark green, claret, beige and light brown.

Polish brands in the autumn – what will we see in the latest collections?

BeWear – autumn colour palette

Beautiful, intense, autumn colours are the key theme of the new BeWear collection. In the latest models, the classic cut is neatly combined with beautiful colours such as dark green, plum, navy blue and classic black. This collection is dominated by beautiful, feminine day dresses with a simple yet very elegant cut. It is clear that the collection was created with the “office” style in mind – to complement or refresh the wardrobe for the office. Due to the modern cut, the presented models are also suitable for casual styles.

BeWear dresses and tunics are made of soft, pleasant to the touch fabrics. Wide collars and long sleeves are sure to protect against the cold. The collection’s hit is the close-fitting women’s jumpsuit with a belt – extremely fashionable, perfect with a jacket and high-heel shoes. Beautiful long tunics with a high collar and wide side slit are also very popular. The new BeWear range of products also includes loose-fitting, girlish sports style blouses and knitted tunics with oversize pockets.

Ivon – girlish collection for the transitional season

The autumn new arrivals of the Polish brand Ivon are still inspired by summer trends. The key products of the new collection are girlish, sports dresses and comfortable sets, made of tracksuit fabrics. Fashionable, very comfortable clothes, which will work especially well at the end of the warm season. The brand is definitely focused on comfort. The range of products includes dresses with long sleeves and frilly skirts in mini and midi lengths. Day dresses are made of soft, cozy fabrics, which will also work well in sets for slightly cooler days – just add a ramones or a bomber style jacket and comfortable boots.

Most of the presented models are fitted at the waist to emphasize the silhouette. Casual style lovers will certainly like loose, modern sports dresses with a hood and long sleeves. The skin-fitting tracksuit sets are also noteworthy, as the trousers with slim-fit legs gracefully emphasize the silhouette. The dominant colours are classic, autumn colours, i.e. dark green, burgundy, khaki and universal black.

Fobya – comfortable knitted jumpers in pastel colours

A collection of soft cardigans and autumn jumpers made of high-quality yarn. As the brand’s designers admit, Fobya clothes are inspired by the ecological handmade trend. A set of interesting patterns, in which – a bit contrary to the autumn season – pleasant, pastel colours dominate. Outfits in heather and caramel look particularly elegant. Fashionable long women’s cardigans and jumpers from the new Chunky Knit collection are a key element of this season. The brand’s offer includes both classic models of oversize jumpers and modern, short ones.

Fobya cardigans combine elegant form and high comfort of wearing. The use of high-quality Italian yarn ensures that the body stays warm for a long time. The jumpers are soft and pleasant to the touch. The loose cardigans are suitable for both office and casual styles. Short, colourful bomber style jumpers with a thick, accentuated weave are an interesting product of the collection. They look beautiful in combination with jeans and autumn boots.

PeeKaBoo – a classic with an emphasis on comfort

In the new collection of the experienced Polish brand, you can see the emphasis on a cut that ensures comfort of wearing. PeeKaBoo autumn women’s clothes are very classic – cardigans with a collar, close-fitting pencil skirts, day dresses and soft oversize jumpers. The diverse assortment allows you to create elegant but comfortable outfits for the office or for everyday. An interesting feature of the collection is creativity in the use of intense colours. The brand’s designers boldly match typical autumn colours, e.g. fashionable mustard with pastels, white or heather. Jumpers with energizing but warm colours will certainly bring the classic autumn-winter sets to life on cooler days. Most of the available jumpers are made of warm wool.

by Hurtownia Odzieży Matterhorn14 October 2020no comment

Matterhorn wholesaler’s range of products – Polish clothing brands, which everyone should know

Polish clothing manufacturers are doing better and better in the difficult fashion industry. The best-known brands are united by a similar recipe for success: experience, innovation and vigilance to changing fashion trends.

Here is a brief overview of Polish clothing manufacturers with a rich range of products, available, among others, in Matterhorn wholesale store.

Moe – a combination of classic and avant-garde

A brand with a wide range of products, dominated by designs combining classic, feminine cut with modern details. The collection is distinguished by the diversity and complexity of the offer. The brand’s designers put an emphasis on a neat combination of recognised, classic cuts with inspirations coming straight from the fashion catwalks. This is how airy dresses, tunics, matching sets of blouses and skirts, jumpers and modern jackets are created. Moe is not afraid of fashion novelties and is keen to use recurring trends such as oversize cardigans, skin-tight 70s-style overalls or the girly hit of the 90s – comfortable, fashionable skirts and trousers. All products are made of high-quality materials.

Distinguishing characteristics of Moe style:

Feminine cut – skin-tight clothes that gracefully emphasize the silhouette,
Richness and diversity of the offer – the possibility of creating a complete casual or office wardrobe,
Modern fashion classics,
Emphasis on fashionable details – bold bindings, lace, asymmetrical cut,
Adjustment to the latest fashion trends

Numoco – an experienced trend hunter

The Polish brand from Racibórz is perfectly capable of keeping up with the changing fashion trends. Many years of experience resulted in a rich offer, which is dominated by beautiful models of dresses – formal, evening and casual. The attention is drawn by rich and bold use of colours, different types of fabrics and emphasis on the visual effect. Numoco dresses are very impressive, feminine, and look beautiful on the silhouette. Numoco manoeuvres the cuts and colours easily to achieve styles that are memorable. The diverse range of products also includes modern shirts, blouses, tunics, skirts and jumpsuits.

Numoco characteristics:

Sensual, glamorous style,
A wide range of formal and evening clothes for the “night out”,
Emphasis on achieving original visual effects,
Emphasis on the qualities of a woman’s silhouette,
High quality fabrics,
Courage in choosing colours, cuts and accessories.

Figl – a comfort that is addictive

Another, dynamically operating, Polish brand present on the market since 2008. A company that effectively proves that what is beautiful should be comfortable in the first place. The rich offer of Figl is a diverse range of products including dresses, blouses, skirts, trousers and jackets in many cuts and colours. Among the characteristic features of the designs, it is worth mentioning the emphasis on comfort of wearing, skin-tight clothes and using high-quality materials. Figl clothes are very comfortable to wear. The brand’s range of products includes an extensive category of fashionable sets for work – from skin-tight pencil skirts, through girly blouses with fashionable bindings to fashionable variations of ramones. The range of casual clothes is a neat combination of classic cuts and feminine details.

Fashionable comfort of the Figl offer:

Comfortable cuts and fashionable trends,
A wide range of formal outfits,
Casual clothes made of high-quality materials,
Practical accessories – comfortable clasps, drapings, pockets,
Carefully selected colours with a predominance of warm and pastel colours.

Marko – fancy sensuality

Marko is another experienced clothing manufacturer, specialising in collections of luxury swimsuits and beachwear. It has more than 19 years of experience and creates newer and newer sets, which are popular among women of all ages. The brand’s range of products includes a wide range of one-piece, two-piece and three-piece swimwear, airy tunics and female accessories such as pareos and beach skirts. The brand’s designers focus on creative play with colours and cuts, using inspiration from fashion catwalks. Marko swimsuits are extremely feminine – they emphasize the silhouette but also make it easier to hide possible imperfections of the body. The wide offer allows you to choose the perfect swimsuit for every type of body and in every size – from XS to the category plus size.

Bold beach creations in Marko style:

Sensual, created for various, feminine silhouettes,
Neatly combining classic swimsuit models with new trends,
A wide range of colours, patterns and prints – from pastel to heavily saturated,
Cuts for full comfort of swimming and summer beach sports,
An interesting offer of airy beach tunics,
A wide range of accessories – pareos, beach skirts and shorts.

Gortex – international reputation

A brand from Białystok with exceptionally rich experience, which resulted in the creation of the first private corsetry company in Poland in the 1990s. The founders of the company used their knowledge on building sewing facilities to effectively develop the distribution network. Currently, Gorteks is one of the largest Polish exporters of lingerie to the furthest corners of the world – from Canada to French Guiana. The brand’s dynamic operation is supported by an extensive machine park.

Gorteks lingerie has a wide offer of various types of bras, corsets, panties, shirts, tights and accessories. Its range of products includes all types of lingerie cuts – from classic, through retro to minimalist and modern. In its designs, you can see creativity in the selection of materials – the desire to play with colour, texture, type of fabric and accessories.

Lingerie in Gorteks style:

Comprehensiveness of the offer – full table of sizes including plus size category,
Adjustment of lingerie to different types of silhouettes,
Beautiful models of classic cuts – corsets, nightdresses, lacy sets,
Wide range of colours, textures and cuts,
An interesting offer of tulle and lace lingerie,
High quality materials.

The products of each of the above mentioned brands can be found on our website. Matterhorn regularly updates its offer, complementing the bestseller categories with the latest collections of domestic designers.

by Hurtownia Odzieży Matterhorn8 October 2020no comment

Fashionable Women’s Footwear for Autumn 2020 – Farewell to Summer and a Review of New Trends

What fashion trends can we expect in the women’s footwear category for the autumn?

The summer shoe shopping season is bid farewell to the memory of comfortable espadrilles, cute flip-flops with bows and neon girly sandals.The new autumn collections are already visible in the shop windows.

If you believe in the forecasts of fashion trendsetters – in the autumn, we are looking forward to the return of renewed classics and products inspired by 1990s:

Suede lovers will be delighted by the returning fashion for comfortable boots on a pole. Sweet suede will also reign in the collections of graceful, women’s moccasins.
The trend for the popularity of practical lace-up ankle boots is expected to continue – models on a thick sole and post heels in the 70s style will be extremely fashionable.
In the “women’s sneakers” category, the thick soles and bold neon colours, like in the 1990s, will rule.
Collections for the late autumn season will be restored with thigh high boots.
We will also see renewed classics in the “glamour rock” version, among others, chelsea boots decorated with zircons, chains and bows.

Back to work rhythm

Suede elegance – ladies’ loafers

Loafers are universal shoes that can be successfully used at the end of the summer season and in the first autumn months. They are very comfortable shoes for work and they look good in combination with both jeans and material trousers. In the coming season, we will see a large selection of suede models. Beige loafers with a stripe for lovers of simple elegance, a version with a string bow for girly style fans. As far as the colour palette is concerned, spring pastels will be replaced with mustard, subdued navy blue or bold red.

Chelsea boots – number 1 on the list of autumn footwear styles

The new collections will not lack the classics of women’s autumn footwear, i.e. aesthetic chelsea boots. An obvious choice for women who prefer fitted shoes, in formal style, but still very comfortable. Recommended to wear with trousers, long or short skirts. Ideal footwear for first, autumn weather. In the new series, you will find both simple, elegant models as well as bold chelsea boots on the platform, with the addition of shiny decorations such as zircons, studs and chains. In the context of the choice of materials, we can see a progressive trend towards the replacement of genuine leather with ecological leather.

Autumn boots in three variations

They are loved for the combination of elegance and the ability to use them in any type of outfit. A brief overview of the new features ensures the return of the classic suede boots and at the same time surprises with the new features. The cut, chic and colour scheme of the open toe boots are definitely a memorable experience. The key element? Crazy, fashionable, bold platform type sole. An equally interesting model is an extravagant cut of boots with a sock upper – a clever reference to the controversial trend, strongly visible also in the summer season.

Women’s lace-up ankle boots: solid practicality

Lace-up ankle boots are an absolute hit of recent seasons. They definitely could not be missing from the forecasts for the latest collections. Eco-friendly leather, comfortable lacing, a solid sole and a bold, slightly angular style – these are the main marks of the footwear we will see in autumn sets. The new addition are unusual ornaments, so far reserved for more delicate models – that is, among others, shiny zircons.

The neon charm of the 1990s.

The aesthetics of the 90’s still remain on top. It couldn’t be missing either in the category “women’s sports shoes”. In autumn we will see new models of sneakers – with a wide sole, colourful inserts and neon colours. This collection will be flashy, with a large dose of sports extravagance, but still very comfortable. Women’s slip-on sports shoes will be an interesting alternative. Soft, fitted and comfortable to wear thanks to the use of airy fabric, among others. An additional advantage is the pleasing to the eye, pastel colours – something for fans of minimalist elegance in the fitness style. Colourful trainers will also be an Important element of the autumn collections.

For the autumn foul weather

Ladies’ high boots and thigh high boots in the max version

The long, tightly fitting boots made a great comeback in the last autumn season. There is no indication that the “military trend” is about to disappear. On the contrary, big fashion houses are still inspired by the classic form of thigh high boots. The new autumn and winter collections will once again feature elegant female knee-boots and colourful suede high boots. The trademark of the most fashionable types of shoes? Very long leg, unrolled uppers and high heel on a pin or a post. There will also be classic, bold designs such as snake leather boots. Most winter models will be available with artificial fur padding.

Finally, a slightly forgotten type of footwear for bad weather, a fashionable alternative to traditional wellingtons. Instead of the classic models, the designers propose, among other things, stylish shoes with a cut of ankle boots, covered with ecological suede.

On the basis of a short review, we can draw a simple conclusion – women’s shoes for the autumn/winter season 2020/2021 will combine the valued classics with fashion inspirations from the 70s and 90s. There will also be unusual decorations and bold colours.

by Hurtownia Odzieży Matterhorn5 October 2020no comment

Own brand of clothing – how to start selling on the Internet

Own brand of clothing – how to start selling on the Internet?

Let’s find out what decisions you need to make and what you should consider before creating your own online clothes store. Let’s list the mandatory costs and key tools you can gain free access to.

1. First showcase of the store: free domain brand name

How to choose the name of an online store? Originality is not enough. The creative naming should be adjusted to the needs of the users. It is worth asking the question what the name is associated with and whether it is easy to remember. The two basic mistakes while creating store brand names are overstyling – that is too long, fancy form – or oversimplifying and choosing a banal name, dying in a deluge of similar ones. Perfect balance is a short phrase, which is catchy and evokes positive associations in a strictly defined group (age, interests, origin), which we want to reach.

In addition, there is an obligation to check the availability of an international (com, biz, eu) or Polish (com.pl, regional domains) domain – depending on which market we intend to operate on. In case of a small store, we always take into account the cost of domain extension.

2. Online store system – the engine and software

Choosing an e-commerce platform is one of the most important decisions, which the future store owner has to face. It is worth being properly prepared in order to compare the advantages, disadvantages and costs of popular systems.

Which e-commerce platform to choose? The basic set of factors to “review”:

budget, i.e. the costs for the start, for the first 6 months of operation and planned, fixed monthly expenses,
a set of required platform functionalities, e.g. integration of specific payment types,
the scope of work that we want and can do on our own – from small graphic corrections, through the selection of plugins, to changes in the source code of the store,
level of legal responsibility and scope of duties – the choice between the role of a fully-fledged store owner and the option of using SaaS solutions (“Software as a Service” = subscription access to the store platform),
volume of the assortment,
warehouse and logistics – run independently or as a dropshipping option,
planned development – short-term or seasonal business vs. scalable project with planned development path.

A clear, detailed business plan of the online clothes store will enable fitting the platform to your budget.

Free e-commerce platforms

Duo WordPress + WooCommerce (open source plugin)

The reason for the great popularity of this solution is its low cost and intuitive use. Managing a store from the WordPress admin panel does not require advanced knowledge or skills. It will be useful to know the functionality of available plugins, both paid and free of charge. This is a budget-friendly option for both beginners and advanced users.

Advantages: free access to basic functions, full control over the brand’s store and blog, payment only for graphic improvements (interesting, more efficient templates) or functionality extensions (plugins). A variety of available integrations – from SEO plugins to analytics and fast payments. Possibility to make changes in the code.
Disadvantages: legal responsibility of the administrator, regular supervision and quick reaction in case of e.g. plug-in failure, necessity of (paid) implementation by a specialist for people without knowledge of WordPress basics.

Presta Shop

Another free sales platform, popular among people who plan to develop a store and have at least basic knowledge about e-commerce strategy. The basic plugins, templates and functions can be extended with additional, paid solutions. The ability to edit the source code on your own and full control over SEO optimization is important.

Advantages: basic functionality for free, intuitive operation, wide selection of plugins and integration.
Disadvantages: free templates may not meet aesthetic expectations; possible cost of system implementation for people who do not want to set up their own configuration. Excessive or wrong choice of modules can have a negative impact on the page loading speed.

3. Integration with a wholesaler – dropshipping

Another solution to reduce the costs of running an online shop is transferring part of the time-consuming duties from the user to the wholesale store. Those who choose dropshipping, do not have to worry about logistics, timely completion of orders and storage resources – this is what the wholesaler selected by the user takes care of. Apart from obvious advantages (low cost, time saving), disadvantages such as lack of direct supervision over the quality of shipments should also be taken into account. It is necessary to find a partner who is proven and experienced in the service. The shop owner is obliged to operate the platform, acquire customers and build communication channels that will increase conversion.

Integration of the platform with the warehouse is not a process requiring special skills – the files for integration are provided by the warehouse (look at the sample file: https://matterhorn.pl/?str=xmloffer). The speed and ease of the implementation process depend on whether we use a platform that already has a built-in integration with the wholesale company of our choice. Otherwise, use the integrator. In case of any doubts, the user can usually count on the assistance of a technical service or a dedicated expert of a given platform.

4. Marketing strategy of the clothes shop

Instead of a universal image strategy, it is worthwhile to consciously test various marketing tools and quickly separate those that increase conversion. We select the tools taking into account the behaviour and interests of the target customers. What media do they use? What kind of communication do they prefer? Do they need extensive expert texts or visually interesting shopping inspirations (photo collages, infographics, short movies)?

Basic marketing tools for an online clothes shop – checklist:

Email newsletter – a simple communication channel which is easy to automate and use, among other things, to segment customers according to specific purchasing behaviour.
Shop’s blog – to build an expert position, support site positioning and easily promote any product. Recommended types of entries: rankings, tips, shopping inspirations, reviews and guest entries.
Original product and category descriptions – an element influencing SEO quality. An obligatory option for new or limited collections, when we want to emphasize the exceptional quality and character of the brand.
Social media in the fashion industry – to build your own communication channel and consumer loyalty. Facebook for improving conversions, Instagram for image building, Pinterest for those looking for shopping inspirations, YouTube for cooperation with influencers or as an expert advice channel.
Link acquisition – sponsored articles (local press, fashion industry portals, blogs), guest posts, SM, thematic forums.
Google Ads campaigns and advertising campaigns in social media – recommended when promoting new collections or seasonal sales. They may require specialist assistance with the configuration of the advertisement, especially in the case of new shops, starting in the industry.

Dedicated graphic solutions – good quality photos (with descriptions) or mockups, clear infographics, consistent brand image in social media (logo, font, banners).

by Hurtownia Odzieży Matterhorn30 September 2020no comment

Email marketing strategy for the store: 5 steps to increase effectiveness

Segmentation, personalization and automation – a few words about the less and more obvious components of effective B2C email communication.

Only 2 years ago, it was considered as one of the most valuable marketing channels. After the entry of General Data Protection Regulation, email marketing was dethroned by social media. Currently, it is returning to favor again. This time in a slightly new version, in which mass communication has been transformed into a personalized, yet automated process. During the current changes on the e-commerce market, email marketing may prove to be one of the most effective tools for online shops. A properly designed email marketing strategy will allow not only to gain new leads, but also to build a network of loyal customers and regularly maintain their commitment.

Email marketing strategy 2020 – what does still work and what to beware of?

Less is more: consistency between the title and the content of the email

The golden rule of effective email marketing is content and maximum shortening of the message. An email with an “offer” in the title is intended to lead the customer to a tab or entry directly related to the offer. Presenting special offers in a roundabout way – i.e. throwing a subscriber on the home page or on the shop’s blog – is a simple recipe for a failure. A message about a free sample/service has to contain a set of conditions which a consumer has to meet in order to get this free sample or service. A customer encouraged by CTA and redirected to a landing page should make sure as soon as possible that the offer exists and is tailored to his or her needs. Offers which are unclear and have an extensive list of additional conditions (checkboxes, necessity to register) which have to be met, will be rejected immediately and the reader may feel cheated. Possible negative consequences: such email will be marked as spam, and the shop’s address will fall in the reliability ranking.

Pop-up with a newsletter: effective timing

From the point of view of UX (user experience), pop-up is still one of the least liked types of advertising messages. Websites which attack a customer with a newsletter within the first few seconds of entering the site, are perceived by the user as being pushy. A simple analogy is an overzealous salesman who cannot sense the customer’s needs and instead of letting them “making themselves comfortable” in the shop, returns repeatedly with a question: “May I help you?”

A newsletter should appear at a specific time and place on the page, e.g. on one of the tabs or after scrolling through the home page. The issue of a free gift for subscription is still very important. Start-up discounts, special offers, free ebooks, online tools – everything that will bring a specific value to the customer and give the store the function of an “expert” who is worth returning to regularly.

Segmentation and marketing scoring

A dynamic element of the strategy, which requires regular analysis, amendments and testing. It is respected in every shop which focuses on consumer loyalty. Even a basic analysis of customer preferences (favourite categories in the store, activity time, frequency of visiting the site) will quickly separate less and potentially more interested in the offer. Email marketing specialists recommend the implementation of scoring, i.e. a system of awarding points to customers, depending on the level of interest in the offer (source: report “E-mail marketing oraz marketing automation” 2019, Interaktywnie.com). For the needs of the most dedicated customers (e.g. fans of the shop’s social media profile) it is worth to create a personalized email. Inactive leads should be regularly removed from databases in order to optimize the costs of subsequent campaigns.

Email retargeting, which hits the target

Personalised email information from the store is only effective if it brings value to the customer. Too obvious attempts to close the shopping path can be perceived by customers as “disciplining” (“Your basket is still waiting for…”, “Go back and check…”) and will be rejected by them. Instead of typical sales content, it is worth putting emphasis on information, help or advice. If a product has been abandoned, customers may be informed about the available discount, combined special offers (with the product mentioned) or a new, attractive range of products from the same category. Any advice or articles such as “shopping inspiration” or (“Summer Collection in style of …”) will be helpful. The message has to meet the customers’ expectations – solve their problem, interest them or redirect them to a more advantageous purchase option than the one they previously abandoned.

Direction of the future: marketing automation

Automation of email marketing campaigns is a direction that most online stores will follow in the near future. In order for the email marketing to translate into sales, it has to reach a strictly defined group of customers. Continuous targeting, personalization or segmentation of leads from marketing novelties have become a necessity – also in case of small, niche shops. The mailing strategy is a continuous process, operating a dynamic, constantly changing database. Automation is an obvious direction, providing necessary information, saving time and budget for the campaign, which is confirmed by the latest research:

Marketing Automation technologies allow us to reach the right people with the right message. This allows us to raise practically all the key business indicators, such as: ROI from marketing investments, monthly revenue (MRR) or customer satisfaction (NPS) and others. Comprehensive solutions, which assume that all 3 key departments of the company (marketing, sales and customer service) work on one tool, allow businesses, which decide to implement such a system, to grow steadily (report “E-mail marketing oraz marketing automation” 2019, Interaktywnie.com).

In case of failure: back to the beginning

If subsequent email marketing campaigns do not bring the desired results, we return to the initial assumptions. It may be necessary to redefine persona, communication, graphic style or audit basic technicalities. Even the most original campaign may be plunged by simple mistakes.

Popular errors in email marketing of a store:

Among the most obvious, email marketing “mistakes” are still mentioned:

Low aesthetic level of the newsletter (poor quality of images or infographics, not suitable for mobile devices),
clickbait-style email titles,
errors in message personalization (“Mrs/Mr”, wrong age category),
a message that is overwrought or too general,
the abuse of marketing “newspeak”,
no balance between content and graphics,
not visible, clearly separated CTA (“call to action”) button,
no or poorly visible opt-out information.

In case of failure, it is worth considering a site audit or investing in a mailing system with extensive activity reporting functions. The amount and quality of returnable data combined with the time of solution implementation will determine the most valuable leads.

by Hurtownia Odzieży Matterhorn31 July 2020no comment

Spring/Summer 2020 Trends – new products from Nife, Colett, Style and Marko

We consider the spring season to be open and present you the most interesting propositions from the newest collections of women’s soft office clothes.

Soft office – we break the strict dress code

The overview of the Spring 2020 collections of Polish brands brings one conclusion – the designers decide to break the office dress code, in favour of female cuts and warm, pastel colours. A classic white shirt is replaced by lighter, looser blouses, often decorated with pretty details.

Moreover, blouses with a neckline decorated with an elegant bow, are still very fashionable. Colour scheme: clothes decorated with geometric prints – polka dot, zigzags and grid, stand out from the clothes in a classic, uniform set of colours (white, grey, navy blue, beige).

This season, we will see again classic, long dresses, buttoned up or tied at the waist.
We can also put on a buttoned pencil skirt to an office – a model, however, necessarily needs to be high-waisted.
The retro fashion for short, puffed sleeves is back – an interesting element, which breaks the traditional women’s “uniform”.
Another recurring trend is elegant women’s jumpsuit. In recent seasons, jumpsuits were visible in labeled casual collections. Now, they are also recommended to an office – as an interesting alternative to simple suit trousers.

Spring 2020 fashion trends – what do Polish brands offer?

Nife – modern cut, feminine details

Nife is a brand, which specializes in modern collections of feminine office fashion. Let’s see which of the proposed trends have a chance to become the best-selling products in the Spring/Summer 2020 season.

The Polish brand Nife has been on the market since 2005. It is distinguished by a very good sense of soft office style. In its latest, spring collection, many propositions of tailored office outfits may be found – minimalist in cut, very feminine and emphasizing the waist. This season, the brand focuses, among others, on elegant pencil skirts and long oversize jackets. Is it a trend which will stay with us for a longer period of time? What is more, feminine blouses with puffed sleeves and decorative tapes at the neckline are also very fashionable this season. Noteworthy are also elegant models of women’s suits. They are a bold alternative to the classic office dress code.

Colett – elegant femininity

This season, Colett offers geometric patterns, feminine long-sleeve dresses and elegant, matching cigarillos. This young Polish brand specialises in collections of business style clothes. Among Colett’s spring proposals, we may find a wide selection of classic trousers – an essential element of a woman’s wardrobe. Fans of casual fashion will like the offer of comfortable, long dresses with buttons. Trend for the brave ones – a fashionable “dungarees” jumpsuit.

Style – aesthetic, pastel minimalism

The latest, spring collection of Style is an ideal proposition for women who appreciate beautiful, minimalist cut and high-quality materials. Worth mentioning are dresses with a modern jacket cut, fastened with a decorative button – a model that will prove to be an elegant office outfit. Interesting models of long, material trousers (bell-bottoms) can also be found in Style’s offer. It is worth to combine them with an elegant chiffon blouse with long, wide sleeves. A pastel cardigan will be a perfect complement to the spring office outfit.

Marko -sex appeal and comfort

In the spring season we also start looking at the most interesting models of swimsuits. Our latest offer is presented by Marko – a Polish clothing company, which has been on the market for 19 years. The brand specializes in the production of modern swimsuits. The expected trends for the Summer 2020 include, among others, sensual models of one-piece swimsuits of the monokini type with cut-out sides and matching bardotka bandeau style bikinis. An airy tunic, a sports shirt or a transparent pareo will be the perfect complements to the beach look.

Graphic materials

We encourage our business partners to download graphic materials with presentations of the latest, spring collections of selected brands.

by Hurtownia Odzieży Matterhorn24 June 2020no comment

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Femininely and comfortably – women’s pyjamas in Matterhorn’s offer

Excellent quality, modern design and attention to detail. Polish clothing brands are able to prove their quality by suiting the changing tastes of their customers. In this article, we will take a closer look at the latest offer of women’s pyjamas’ manufacturers.

Kalimo’s pyjamas – detail and high quality of workmanship

Kalimo is a reliable, Polish brand, which specialises in the production of women’s underwear, including pyjamas. It is a manufacturer with a proven reputation. The brand focuses on the precision of workmanship and quality of finish of every detail. Kalimo’s women’s pyjamas emphasize the qualities of a woman’s body. Sensible designs, using the properties of the best materials – from elegant sateen, through comfortable viscose to lace. The key element of the brand’s assortment are sets of women’s pyjamas in a modern but very feminine style. The tops on shoulder straps are decorated with fancy sleeves and the necklines with lace. The creative finish is also visible in the shorts designs. The cut of the pyjama shorts is original and feminine. It nicely emphasizes the silhouette, but provides full freedom of movement. Moreover, Kalimo’s pyjamas are made of flexible, airy materials.

Style of Kalimo’s lingerie products:

Combining elegance, high quality workmanship and comfort.
For women who appreciate aesthetic pyjamas with an original cut, an interesting neckline and sleeves finish.
A diverse range of products, a large selection of original designs for customers who require higher-quality than the one of standard models of pyjamas available in popular chain stores.

Sensis – consistency in creativity

Sensis is a young, Polish brand, which stands out for its creative use of the latest fashion trends. Sensis’ ladies’ pyjamas are light and girlish. The rich and varied offer of summer pyjamas draws attention. The designs show a desire to experiment with the cut of necklines, straps and style of shorts. The brand’s range of products includes both traditional, comfortable, casual pyjamas, as well as, original patterns decorated with frills. Apart from the classic printed sets, we can also find very feminine sets with Latino style neckline. Apart from universal, pleasing to the eye pastel colours – bold red and expressive black can also be found in the brand’s offer. Sensis’ pyjamas are especially suitable for young women who like combining sports style with feminine details.

Sensis’ women’s pyjamas – style, intended use:

Bold, modern style, combining creative details with a comfortable cut.
Using the highest-quality materials in interesting projects.
Wide range of printed summer pyjamas.
For fans of sporty, comfortable, unconventional and at the same time very girlish style.

Babella – the complexity of the offer

A key factor of this brand is diversity. Babella’s women’s pyjamas are created for women with different fashion preferences. The offer includes not only traditional, comfortable and classic pyjamas, but also more creative and decorative models. Babella’s pyjamas are made of high-quality cotton, whereas fancy nighties are made of viscose and tulle. The variety is also visible in the colours, selection of prints and decorative details. Babella’s summer pyjamas are decorated with tropical patterns, whereas winter models are known for its soothing, pastel colours. The designers are not afraid to use bold, saturated colours such as fuchsia, navy blue or black. The brand is dedicated to women of all ages and with any type of body.

Style of Babella’s womens’ pyjamas:

Modern, original, contrasting, for women with different requirements and preferences.
Taking into account the needs of women who love sporty, feminine and universal style.
Putting the latest fashion trends next to proven and popular pyjamas.

Henderson – in a girlish style

Henderson’s women’s underwear brings to mind summer girls’ clothes and chic styles. The pyjamas’ designs show an emphasis on convenience and comfort in wearing. The tops are loose and slightly fitted to the silhouette. They are combined with colourful shorts or neat, light pants. Pockets and straps are small accessories that will be appreciated by women who love maximum comfort. The distinctive feature of this brand’s pyjamas is a skilful combination of pastel colours with imaginative prints. In its newest collection, you can see the return of the trend for tropical and animal motifs. The colour scheme is pleasing to the eye, ideal for teenagers and young women.

Henderson’s women’s pyjamas – style:

Girlish, pastel, light. With an emphasis on comfort and convenience.
Perfect sets of casual pyjamas for spring-summer season.
Modern designs, using exciting prints in youth style.

Cornette – comfort in the first place

Cornette is a Polish brand with over 17 years of tradition. It is a wholesale supplier of women’s, men’s and children’s pyjamas. It effectively combines the quality of workmanship (confirmed by certificates Oeko Tex, Safe for Children) with affordable prices. Cornette’s women’s pyjamas are extremely comfortable, thanks to the use of high-quality cotton. The brand’s assortment is dominated by modern designs of casual pyjamas – tops in pastel colours with print and loose but fitted pants. This is comfort in a feminine style: aesthetic and emphasizing the shape of the body. The brand’s offer includes both summer pyjamas – including sets with print-shorts – and models ideal for the winter season.

Style of Cornette’s women’s pyjamas:

Aesthetic comfort, emphasis on comfort – sets made of light and airy materials.
Skilful use of warm, pastel colours and subtle print patterns.
Minimalism, simplicity, youthful ease and quality at a good price.

Aruelle – luxury pastels

Finally, the exception to the rule is not Polish, but Lithuanian wholesale producer of women’s pyjamas. A young, promising brand, which is definitely worth paying attention to. Aruelle focuses on a luxurious, girlish look, combining naturalness, comfort and quality of materials used. Its collection is dominated by models of pajamas in pastel shades, which are definitely dominated by warm grays and powder pink. The attention is drawn to the modern cut of pajamas – sporty shorts, loose T-shirts and long, slightly widened pants in a girlish style. The designers skillfully use a combination of warm colours with nice, animal-like prints. Noteworthy are also models of one-piece winter pyjamas – with long legs, zip and hood with ears. Aruelle’s pyjamas will appeal to women looking for elegant clothes in a charming, girlish style.

Aruelle’s women’s pajamas:

Sweet, pastel, aesthetic style.
Thought-out, modern cut, combining comfort with minimalist elegance.
The collection is stylistically uniform in terms of colour, with emphasis on pink, white and grey.

by Hurtownia Odzieży Matterhorn24 June 2020no comment

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